Trend: The wardrobe is ready for an upgrade

The wardrobe can grow with the family’s finances

Upgrade your customer’s wardrobe when they can afford it. For example, shelves can be replaced with attractive wooden drawers over time.

Over the next 40 years, the world will see as much construction as there has been so far in the history of humanity[1]. This will put enormous pressure on the earth’s resources. Many people have become aware of this, and we are therefore currently experiencing an increasing interest in investing in better quality, rather than continuously buying products and throwing them away.


[1] Byggeriet 2035 – en forsight-analyse [Construction 2035 – a foresight analysis], prepared by the Danish Association of Consulting Engineers (FRI), March 2018

This also applies to the wardrobe. Once you have sold a high-quality wardrobe, it can grow or be upgraded in line with the family’s needs and finances. This is rarely possible with a cheap standard solution.

Big dreams can start small. Perhaps your customer will start with shelves in the wardrobe. But remember to tell the customer that shelves can, for example, be replaced with attractive wooden drawers when the need arises or when the budget permits. Find inspiration for the ideal interior design for the wardrobe.

It’s also easy to extend your wardrobe if it’s going to serve multiple purposes. For example, an existing wardrobe in the hallway can be extended, so that it functions both as a wardrobe and a room divider.

The customer’s drawings of the original wardrobe can easily be retrieved. With a few clicks of the mouse, you can find the old drawings using the order number, enabling you to plan an extension together with your customer.

The feeling of adding on to something good appeals to a lot of people. We think it’s natural that high quality and plenty of possibilities go hand in hand. It’s common sense.  Both for the individual and for Mother Earth.

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